INNOVATING TO FIGHT AGAINST CLIMATE CHANGE

Interview with Aida Rodriguez, Environment Manager, to know what RSC means to Virospack and which sustainability measures have been incorporated into the company since her arrival to reduce contamination and enhance worker satisfaction.


VIROSPACK TRUSTS IN CSR AS A TRIANGLE OF SOCIETY, ECONOMY AND THE ENVIRONMENT

Sustainability has been one of the hot key trends in 2018 and it is set to continue for the next years ahead as United Nations member states work towards the 2030 Agenda for Sustainable Development. At Virospack its team is sure its greatest asset and to work respecting all employees and encouraging them personal growth has been one of the cornerstones of the business since it began in 1956. For over 60 years The Dropper Company, as the family business is it, has been working to ensure that every member of the team feels like at home. Today, Virospack has grown a lot and CSR and sustainability are two subjects totally integrated assuring for all a happy workplace and a healthy planet for future generations to enjoy.


Aïda, you are the ‘Environment Manager’ at Virospack. How does your role impact the company?

Since the company began in 1956, Virospack has been a family-run company and its traditional family-style values have remained unchanged; just been updated according to the times in which we live.

As the Environment Manager, I always try to get everyone directly involved in the physical consequence which Virospack places upon the environment, in addition to working alongside other departments to ensure that society within Virospack —our team— and locally to our premises benefit from a positive environment.

I’m one of the new generation of managers within the company and I have actively been part of the company’s expansion during the last few years, pushing and investing to apply the latest innovations in sustainability as part of our productive processes. Moreover, new methodologies, and good practices are integrated into everyone’s daily routine to innovate at Virospack. The expansion has enabled us the opportunity to realize many changes — some simple, some more complex — and in turn we are benefiting a new zest for creativity as the entire Virospack team has been united in looking for ‘out of the box’ solutions that benefit both the team and the company.

In addition to enhancing the production machinery and facilities at Virospack, the expansion also afforded the opportunity to purchase machinery that both maximized results as well as offering a lower carbon footprint, diminishing waste…

What does CSR mean to Virospack?

CSR is a broad subject area, but ultimately it is our responsibility to our society, both within and outside of Virospack, as well as the environment. A significant part of the Corporate Social Responsibility culture at Virospack is that we’re looking at things in new ways, and many aspects have multiple benefits, such as reducing contamination and enhancing worker satisfaction.

Many parts of CSR are inter-related or have a significant impact upon another area. We are very open about what we do and what we have done in the past as this transparency gives a true reflection of how we work.

Virospack’s CSR can be interpreted as a triangle of society, economy and the environment. No one part is strong without the others, and the culmination of all three has made the company stronger than ever.

How does being a family-run company affect Virospack’s business model?

Virospack is, and always has been, a family-run company and this is very much reflected in the company’s strategies. Family values are at the heart of the company and consideration for the team is integral for the continued success of the company.

The biggest value of Virospack is sure its human team and this is the philosophy in with which we have been working since the beginning. A happy and motivated team is a result driven team which is why the opinions of all our workers are taken into account. At Virospack, we have always welcomed opinions and ideas from across the team, and there has always been consideration for all the workers. As a result, we benefit from enthusiastic staff – some of which have worked their entire professional life at Virospack. We currently have some team-members who joined the company aged 16 and are due to retire shortly. They have spent all their worker life in Virospack, and feel part of the family. They have been growing and improving with Virospack. Many companies are seeing the benefit to treating staff as part of the family, but at Virospack, has always been the case and the company’s continuing success is a clear indicator that this is a good business model.

What sustainability measures has Virospack incorporated?

In June, Virospack achieved ISO14001 certification, the award for effective environmental management systems. One of the key measures which helped in this certification was the establishment of an environmental committee at Virospack, exploring ways in which each individual could play a part in the company’s development of ‘green’ measures.

This certification has an implication on the entire workforce and benefits everyone too.

The company’s suggestion box has proven to be particularly effective as it allows workers to share ideas at any time of day or night.

 

Virospack Environment Committee, composed of professionals of different sections and departments of the company.

Within production, Virospack is only working with 100% renewable energy, also has highly reduced the waste in addition of this decrease, less portion is sent to landfill. There are a lot of continuous improvement measures to mention. Within the fight against climate change, Virospack is innovating with new painting formulas characterized by their low carbon emissions, and less polluting chemicals. On top of the company in always looking forward towards a sustainable future investing on new materials based on renewable resources.

Virospack’s collaborations include synergies with local business, enabling a circular economy in the area for environmental and economic benefit. What is waste for Virospack can be of use to other companies and this reprocessing of material is something in which we are increasingly more involved.

Waste is a lack of imagination, therefore Virospack has implicated itself to take advantage of the creative opportunities which this has presented.

How is Virospack pioneering innovation in droppers?

As waste is a design flow, Virospack incorporates eco-design within all of its services to the brands and the R + D department works hard to achieve new sustainably creative developments. The technical department has also make a great job on re designing the secondary packaging in order to reduce the waste on our clients, taking into account the sustainability, not only during our production process but also in all its lifecycle.

Thanks to this Eco-design line that the company is following, we have recently received an investment grand to impulse a new project which will soon be revealed.

Virospack’s triangular CSR policy has allowed the company to take into account new processing possibilities and realize them, facilitating more scope for creativity. One of the social responsibilities at Virospack is to motivate the next generation of packaging designers. Virospack collaborated with ELISAVA design school and this year will be enhancing its educational collaboration to benefit master’s students on packaging engineering from 27 prestigious universities across Spain.

Equally, the company’s transparency in its work and environmental achievements mean that Virospack now has excellent controls for environment now in order to compare results.

 

INTERVIEW PUBLISHED IN WEBPACKAGING