AN ENGAGING NEW IMAGE
Virospack presents its new advertising campaign with a closer, emotional and cosmetic-oriented look.
The new image shines the spotlight on the dropper while being used to apply a cosmetic and offers a clear message: Droppers are the best choice for cosmetic packaging.
The campaign was launched in Barcelona, Spain, with a clear briefing –to focus on a more emotional communication and geared toward cosmetics, for approaching the consumer with an image that is both aspirational and quotidian-. The new campaign highlights the functionality of droppers showing the moment of use. To achieve this, Virospack has a model with fantastic looking skin, who applies a cosmetic product with the highest precision thanks to a dropper.
Humanizing communication and showing a motion that is both routine and glamorous, the new campaign empathizes with the consumer and provokes engagement with cosmetic brands, many of which know and trust Virospack for its quality and service, the company’s wide range of easily customizable standard items, and its ample experience in the sector offering in-house development, manufacturing, and decoration. These are key points that without a doubt make Virospack unique in the sector, just like the droppers the company produces.
The casting and the performance of the model were meticulously overseen, seeking to demonstrate the ease, functionality, precision, and safety of the droppers for cosmetics and using an image that is easy to understand and imitate.
The new creativity fits the company’s goals and is underscored by two clear claims:
SERVICE & INNOVATION – two of Virospack biggest strengths.
THE BEST PERFORMING DROPPERS FOR COSMETICS – emphasizing the use of droppers as the best choice.